Audience Research

1. Explain all the different ways that audience are categorised. 
One way audience are categorised is demographic profiling, which is a way of describing a group of people according to various factors. They are defined in terms of their: age, gender,class,economic status,geographical are, religion, race/nationality which is quantitative information. Another way of categorising people is using geodemographic  profiling which is a way of describing people based on where they live; this is also quantitative information. Finally psychographics is a way of describing people base on their attitudes, opinions and lifestyles; this time this is qualitative information as it is opinions based rather than factual. 

2. Who are the NRS and what do they do?
The NRS stands for National Relationship Survey. They were first established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain  The survey covers over 250 of Britain's major news brands and magazines, showing the size and nature of the audiences they achieve.

3. Closer magazine: Research on the magazine
The target audience that Closer magazine is catered towards are women aged from 25- 45 and gender ratio of women to men is: women - 91.6% Men 8.4%
As shown on a recent survey the most people age range was of women between the aged 15-24 coming out a 32.9%. As you can see from the results it's mostly of a women based audience, so Closer magazine is more affordable. It is for people a qucik read magazine as only cots £1.50. compared to the Q magazine which costs £5 to buy which is considerably more expensive. Judging by the front cover of the magazine the type of articles they cover are about celebrity gossip, real life and a lot of them seem to be able love scandals and portray a lot about womens weight and how it has changed especially celebrities (before and after pictures). The psychographic profiling for Closer magazine fits into the desires and interests section for target audience because readers may desire to be like the celebrities in the articles and they are interested in reading about the scandals and gossip that's happening in their lives.