Graphics Production Terms

Knowledge of Production Terms

A4 paper is the size of 210mm by 297mm

The dimentions for A3 paper is  29.7cm X 42.0cm for a poster

In terms of printing a "bleed" is a term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off.

When sending your illustrate files to the printer you should outline and embed fonts because the printer might not have the particular font you want. 

When sending a file to the printers the colour setting should be CMYK. CMYK is a scheme for combining primary pigments. The C stands for cyan (aqua), M stands for magenta (pink) which darkens and deepens shadows, Y stands for yellow, which flattens an image making it look likes it on more of a grayer scale; opposite to magenta, and K stands for key tone.

The serif font a small decorative line added as embellishment to the basic form of a character. Typefaces are often described as being serif or sans serif(without serifs). The most common serif typeface is Times Roman.

A common sans serif typeface is Helvetica.

Helvetica was developed in 1957 by Max Miedinger at the Haas'sche Schriftgiessere of Münchenstein, Switzerland.

What does RGB stand for within design production? The RGB colour model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colours.

JPEG stand for Joint Photographic Experts Group. The JPG is probably the most common file format now in use for storing digital images, especially on the web. It is ideal for images that use more than 256 colours, such as digital photographs. When you save an image using this format, some of the data is lost because the file is compressed. 

GIF- Graphics Interchange Format-File format for the web and can also form animations. 

EPS- Context: Encapsulated PostScript: High resoultion file- when you want to hold a lot of data. . (You can't email them because the file is too big.) 

In computers, dots per inch (dpi) is a measure of the sharpness (that is, the density of illuminated points) on a display screen . The dot pitch determines the absolute limit of the possible dots per inch.

The minimum resolution to scan artwork for print is 300 dpi. 

When producing a vector based logo for as client illustrator is the program you would use. 

Photoshop is the program you would use to improve the quality of an old and damaged photograph. 

If you are producing an 8 page magazine for an assignment, Indesign is the program you'd use can because Indesign can handle are amount of date with lots of pages other programs would be much slower. 

The starting salary for junior graphic designers is £19,000. 

A creative designer can make £70,000 .

A Senior graphic Designer earns an average salary of £29,000 per year.