Unit 56 Newspapers&Twitter - Task 3

The Guardian website

What articles does the website contain?
This is the Guardians main website page. As the Guardian is a broadsheet paper the website reflects the formal tone and rigid structure which is also displayed in their newspapers, giving the reader of the website the impression that their papers might be written in the sort of style too. Just like newspaper articles, the website mainly contains political/ economical articles for example "cuts to tax credits" and educational based articles "higher education scheme". Moreover the website puts a lot of its focus on world rated problems such as the Syrian refugee crisis which everyone is taking about. All these are very hard hitting stories that are relevant and taken very seriously by many and they consistently use factual language and don't stray away from the key points.

What is the layout of the website like?
On the whole I would say the website for the Guardian is easy to navigate by any range of audience as it has catered their stories to all of different interests. At the very top of the page they have a tool bar where different topics for articles are all separated into simple to read sections that takes the reader directly to the specific area they are looking for; such as world, politics, sport, fashion, travel etc. By doing this it is quick and easy for the reader and stops them from wasting their time searching through loads of stories of little interest to them. Therefore by doing this it encourages people to visit the Guardians website as they are likely to not get fed up and find exactly what they are looking for. The website also has a search bar at the top left side of the page so readers can type in what they are specifically searching for and is another direct way of speeding up the process.
Further down the website the stories are broken down into further sections such as headlines which filters out the top most important stories happening today which most readers will be interested in, then continuing to split them up into categories for example; around the world, sport, highlights, culture etc. The Guardians website has a lot more content which is very dense and compact than other tabloid newspapers such as the Sun, this may put some readers off, however they seem to get a lot more factual information across this way. Other extras the website includes is links to interviews to do with the stories which encourages the reader to buy the paper as it is exclusive to their brand only. On the website they also show a few adverts this helps promote the newspaper as people may like the products they see and  associate the products when they see them with the newspaper.
What sort of fonts, colours, images and links are used? How does the website promote the brand and encourage readers to buy the paper?
The Guardian uses a variety of different fonts and sizes to help visually engage the reader and help separate the information up on the page enabling the reader to identify areas easier. For example the topic areas  displayed on the tool bar are written in a much bolder, bigger font and size to the rest of the text so that it doesn't disguise itself in with the rest of the information. Also as the heading words are written in white it stands out against the contrasting blue tool bar background so there's no missing it,distinguishing it from the rest of the small black written as stories. Moreover different sections of text are filled in with bright block colours such as vibrant orange and purple, this really makes the text stand out helping the separation of text, and  encourages the reader to look into the article as they look more interesting and eye catching. The blue colour theme makes the Guardian recognisable as a brand. Throughout the entire website they use links where you click on a headline and it takes you directly to the correct page where you can click on the article. This encourages the reader because they don't have to waste time trying to find the full article. In addition the website draws in the readers attention by their generous use of images relating to the articles so it makes the website seem more interesting and also gives credibility if they can see things happening for themselves. The website promotes the newspaper brand because they have the Guardians name displayed in bold bold letters at the top of the website so the reader immediately knows where they can buy the articles from. It also encourages people to buy the newspaper because it has an area where they can sign up and become a member, highlighting the fact that it is free to join.

The Sun Website

What articles do the website contain?
As the Sun is a tabloid paper they tend to write in a more colloquial informal style, with a more chatty, gossipy tone to their articles. Most of the article they write about include the latest news on sport; "Wazza young at heart" which is an article about Wayne Rooney and they use a lot of puns to engage the reader. Also the Sun's articles are mainly based around show biz and celebrity culture for example "fears for sick Liam as 1D cancel gig" and "X Factor bosses rename all groups... and they're pretty dodgy choices". Most of the stories aren't hard hitting, breaking news headlines, they are chatty and entertaining to read unlike the Guardian which tackles more serious, world impacting ones. A lot of articles are random encounters that aren't necessarily relevant but have a serious side but at the same time are amusing and fun to read such as "12 year- old boy's life is saved... by being punched in the face".

What is the layout of the website like?

The Sun website is laid out very differently to broadsheet papers such as the Guardian. I don't think they have a specific order, the articles are scattered randomly all over the website they don't seem to have a systemic layout of where they present different topics in relation to the articles. I found that it was very difficult to local certain topics and articles as it is badly organised and has no clear way of separating the stories up into sections. Due to this I feel that on the whole this may put some readers of visiting the website. The website is broken up with sections of videos which are displayed in sections as you travel down the page, which gives the reader a direct link to the full video/interview.
What sort of fonts, colours, images and links are used? How does the website promote the brand and encourage readers to buy the paper?
The headline is written in much larger font size and is bolder which stands out compared to the summary of the story which is written underneath in smaller grey writing. Each article is supported with an image directly above relating to the article. By doing this it intrigues the reader to click on it and view the full story, this is encouraging the reader to buy the newspaper because the images they use are fun and eye catching. The website encourages the reader to buy the newspaper because they use grabbing words such as "EXCLUSIVE" and write them in bold, capital letters in the colour red to stand out against the black text. By highlighting the fact the article is exclusive intrigues the reader because they think they can only find out about the story directly from that newspaper so their more likely to buy it. The website promotes the newspaper brand because they have the Sun's name in bold letters running across the top of the website so the reader immediately knows where they can buy the articles from. Moreover there's a link to the Sun's advertising section at the bottom of the page where it tells the reader facts and statics about how many readers buy the Sun everyday "5,178,00". By displaying the large number it encourages the reader to buy the paper as so many people already do so it must be worth reading! Furthermore they have a link for the readers to click on that want to share an advert in the paper and allows to them register it. This helps promote the brand as more people are likely to buy the paper if they know they are adverts in the paper that interest them such as motors etc, as they may want to buy it and by buying the Sun it gives them more of a variety of products to look at, increasing the papers sales.  Also there is a section called "Who wants to be in the Sun?" This is where readers can send in their funny pictures or videos, this helps encourage people to buy the paper if they get the chance of seeing themselves or people they know in the newspaper and it is humorous so many people will want to see it. They have a button where you can like the Sun on Facebook which helps promote the brand as it goes more global and gives them more links to stories.

The New York Times Website

What articles does the website contain?

The New York Times is an international newspaper and the articles they contain are usually about issues surrounding things that are happening around the world for example "Somali Refugee Puts Focus on Australia's Migrant Rules" With regard to news values they are usually relevant, highly impacting and that can hold a lot of controversy between readers. They are serious and have a lot of political articles and ones that are about voting etc.

 What is the layout of the website like?

The language and layout of this website is very formal, sophisticated and professional looking. It is well organised as there is are sections and a search bar at the top of the page allowing users to browse easily and locate exactly what topic and story they are looking for. This saves time and is more convenient and easy to navigate for the readers so they are more likely to use this website. On the website there are a large variety of topics to look under such as politics, food, business, arts, technology so the paper is catered towards a large audience with variety so it is expanding there sales as it is targeted towards everyone. The way the website is organised is in a newspaper style where they are arranged into columns.
What sort of fonts, colours and images are used? How does the website promote the newspaper brand and encourage readers to buy the newspaper?
The headlines of each story is written in a much larger bolder font to stand out to the reader and get their initial attention, then a summary of the article is written in smaller lighter writing underneath.  Also other stories under the same topic are bullet pointed as headlines in the section which allows readers to click on it without looking at to much information at once which may put them off. In addition they have a video section half way down the page with links which may furtherly engage the reader. As they have opinion sections and ways for readers to comment on the articles it helps connect the newspaper brand and the general public so they know what they actually think and help build a relationship so people are more likely to buy the paper if they know their views are being taken into account. The website promotes the newspaper brand because they display the newspaper name directly a the top of the page in fancy writing so the reader immediately knows which newspaper they are reading so if they like what they read they may buy a hard copy. Moreover at the top of the page there is a link to subscribe to a digital sale of the newspaper which expands the availability and access to their paper which is  open to a wider target audience as some people may prefer a digital copy but still helps increase their sales. Also the advertise "one year 60% off. Unlimited access." By using a percentage to show how much they get off and the fact that it's "unlimited access" they are more likely to subscribe because they link the are saving themselves money and getting a good deal so more people will buy the paper against other brands. It is advertised in bold white writing so it stands out on the blue background, also it takes up the majority of the top part of the website so there's no missing it and is repeated all the way down the page. Furthermore there is a link today's paper which encourages reader the go and
buy the paper if they are interested in the stories that day which also promotes the brand.

Unit56 Newspapers &Twitter Task 2

Dan Wootten is a reporter for The Sun. 
Dan Wootten is tweeting about having an sneak peak at Leo DiCaprio's new film as he describes it was "exclusive" highlighting the excitement and that it shouldn't be missed therefore promoting both the film and Lorraine's show. As The Sun uses informal language he abbreviates Leonardo's name to "Leo" to make it sound like he knows him on a personal level, helping engage the reader and make the tone feel more casual and laid back.  He also uses colloquial language such as "epic" which is biased towards the film which is helping promote and encourage follows to watch the film. In the tweet he includes the Lorraine show account and her personal account, which is using social media to promote the Lorraine show where they can watch and find out other exiting stories and film releases like this, encouraging people to watch the first look at the exclusive film.

As Dan Wootton is a reporter for The Sun newspaper they often include articles on informal slightly humorous stories that will entertain the general public. The tweet from Dan is about a cheating scandal between famous rugby player Jonathan Joseph and childhood sweet heart Casey Batchelor. He links to another user in the tweet "@Nicola Fahey" to broaden the discussion, also as Nicola Fahey is reporter for the Sun users may be able to click on her twitter page and find out more exiting information about the story that she may be able to expand on. Moreover Dan uses the word "exclusive" in his tweet to highlight to his followers that they will only be able to read and find out about this from the Sun. Therefore Dan is using social media to help promote his newspaper brand and reporter Nicola Fahey by advertising exclusive stories that only the Sun has published, no other newspaper. He attached a link to the full story at the bottom of the tweet to enable users to view and read on about the full story and the ins and outs of the cheating scandal. He uses an image to capture the readers attention, using one with big, bold letters that you can't miss that spells "SCRUMBAG". This a pun a "scrum" is what rugby players do before they start a match and have played on the word "scum" linking to the story that he as cheated, so linking is private and professional affairs. The pun is helping engage the reader as it is amusing and funny. These types of stylist features links in with the Sun's causal, colloquial, informal tone. The image used is a picture of  the two girls either side of him so it looks like he's surrounded and has to choose, also he is running so it looks like he's running away from his problems. 

 This is Jo Jones she is an editor for the Observer.

  This is a tweet from a photography company and they are promoting the article in the observer magazine about photo journalism. They are using

cross brand promotion by including other editors which helps spread out the connection to the audience on a larger scale. The tweet is promoting the magazine itself because they include the magazines twitter page so users can click on he link and view other photographs and articles like this one, so it is helping expand and promoting their newspaper brand. They are not only promoting the magazine, but the editors and photography company. They use a hash tag in the tweet which helps promote London Fashion Week and allows the users to click on it and view more photos like this one and help them go viral. They use an effect image to help engage the reader and have used a lot of editorial techniques to show the viewer the sorts of photos that may be in the article, helping promote the newspaper brand because they may want to see more. Moreover they have used a rhetorical question in the tweet to helping connect the reader and the paper. They also have written "AMAZING" in capital letters so it stands out against the rest of the text so the reader is more intrigued to find out what is so great.

 This is Hannah Parkinson she is a journalist that works for the Guardian. 

This is a pinned tweet from Hannah, and this tweet particularly stood out for me as a perfect example of how using twitter; a form of social media helps to massively promote the Guardian's newspaper brand. The reason it is so effective for promotion is because as it is a "pinned tweet" this tweet about the Guardian is at the top of her page, so it's easy for her follows to refer back to in order to find links to the Guardian directly. On twitter it is easy for tweets to get lots in feeds but as Hannah has pinned it it will stay up there as the first thing her followers see when they view her page.  Moreover in the tweet she has included a variety of Guardian related twitter pages such as the main Guardian twitter page and "@gdnmembers" where she is encouraging users to become a member and directly see and be apart of all the different events. This is helping promote the brand because it is helping link the newspaper and the public by enabling members of the general public to become a member, helping expand there audience making them more recognised and popular.  She uses rhetorical questions to help engage the reader, and make them feel like if the answer to those questions is yes then why aren't  they joining and becoming a member?  Finally the tweet ends with a link to the website whee the can join and become a member and see all the things they could be getting involved in, as she has included a link the page directly takes the user to the page hassle free, they can do it there and then not have to worry about trying to find the right page themselves, therefore they are more likely to do it. 

 In this tweet from Margaret Sullivan she is tweeting a message directly to the her followers on behalf of Dean Baquet the executive editor  of the New York Times. She briefly says thank you to New York Times readers and includes a link at the end of the tweet for the readers to click on and read the full article where they furtherly express their gratitude to us as readers for our support over the years. Margaret is using social media as a way to promote the New York Times by thanking the readers  they are likely to appreciate the recognition and continue buying the paper for years to come, keeping up their sales. Also by including a link to the full article it is promoting the newspaper because they talk in  more detail about their achievements and more about them. In addition as she included another user being the editor of the paper, this helps promote the paper as they can follow him where he may share more stories from the New York times. 

This is a retweet from Margaret Sullivan it is about an 8 foot tall fence that was put was around Central Park for the pope's visit and how neighbours aren't happy. She has retweeted it from The New York Times twitter page which is advertising the newspaper itself and allows users to click on the page and view other stories that the New York Times have published.  This tweet been favourited 177 times therefore it makes it look like its worth reading to other users as its popular promoting the paper further. It has had 172 retweets which helps furtherly promote the New York Times newspaper brand because the more users that retweet it the more globalised and widely viewed the story gets helping expand the brand name and they may start following them for more stories.  The tweet includes a link to the full article which allows the reader and helps them engaged if they can view the whole story. The tweet included an image of the fence so it helps visually engage the reader if they can see what they are talking about. 

Kate Moross

Who is Kate Moross?
Kate Moross is a rising contemporary London-based graphic designer, illustrator and art director. She is recognized for her typographic illustrations. She has been profiled in Grafik Magazine, Dazed & Confused, Vice magazine and Creative Review, who selected her for a Creative Future award in 2007. 
At the age of twenty-six she has achieved a prominent position in the world of designing. She is currently the art director of Studio Moross. Her designs follow a certain pattern such as three sided shapes, illegible typography and she is fond of free-form lettering.
How is the picture effective?
The large triangles are all pointing towards the shoes making that the viewers main subject point. The bright colour of the laces intertwined with the black and white background creates a contrast, also as it is the same colour as the writing highlighting the brand it helps it stand out. This specfic design is abstract and cartoon like making it look fun and authentic, helping it appeal to a younger, teenage audience. By making the design all focus around the shoes it helps promote the product and increase the sales, therefore you can tell this design was used for advertising converse.
Other examples of her work:

As you can see Kate Moross style of artwork is allays, bold, brightly coloured and upbeat with lots of abstract things going on filled with over lapping shoes and random patterns which makes her work stand out and look intriguing against other artists work.

This is my integration of Kate Moross's work, I designed a ten year plan of what I saw myself doing and achieving over the net ten years. I hand drew with a pencil designs and filled in the space with random patterns. Once I had finished the drawing side of my design I went round it with a black pen so that when I opened my deign up in Photoshop none of the colours ran into each other when I was using a range of colours. 

Powerful Picture Observation 

I am drawn to this photo because it so powerful and shocking to look at. I am immediately intrigued as to how and why he is on fire. The objective of this photo is there is a man sat on the floor set on fire, not seeming to try and put it out. We are immediately drawn to the bright fire in the centre of the photo, then as we look in deeper we see there is a man inside. As the subject placement is positioned in the centre it helps the initial attraction. A connotation of the photo being positioned in the centre is that he is the centre of attention and it symbolises the reason behind the photo that he wanted get the attention of people around him and demonstrate is passionate views in a drastic way. This photo is very simply in the way that a man is simply sat on the floor on fire with a petrol can next to him to show what started it, but the meaning and reasoning behind it is much more complex and deeper. The colours in this photo contrast each other the blue car in the background helps the bright orange flames engulfing the man in the photo stand out. The flame has a lot of clarity and looks as if its in high definition, compared to the people in the background they are slightly blurred and faded to help  make the man on fire more eye catching.

Unit 56 - Newspaper&Twitter

This tweet from the Sun is to do with entertainment and announcing the start of the new series of Strictly Come Dancing. As they used a hashtag in the tweet it starts a trend, so it goes viral therefore a wider range of people are aware it is starting, this really helps promote the program as more people are likely to watch it if they know its started and people are exited about it; especially if they watch it year on year! The tweet uses a colourful, high definition image of one of the constants on the show so it looks more eye catching and interesting. In addition they use the most attractive girl in the photo to draw in more watchers. The Sun articles are more fun, informal and uses a causal tone of address, where as papers like the Guardian and Times use a more sophisticated and factual tone by writing in more factual format. The Sun also use very casual language to engage a more laid back audience.

This tweet from the Sun is to do with music and  has Sam Smiths twitter account included in the tweet so it gives the readers a direct link to his twitter page where they could find out more information about him which helps promote him more as an artist and his music. The first word in the tweet is "Listen" which immediately grabs the readers attention as it is demanding and they will want to know what has to be said. Moreover the picture of Sam Smith is captured in a James Bond style photo where he is in a smart suit and has a spy type spot light on him stood in the center. This immediately draws in the readers attention and links in with the James Bond theme of the song, so is relevant. Also the tweet gives the reader a direct link to the music video so they can instantly click on to view it so they are more likely to watch it there and then as its easily accessible. Also "HERE" is written in capital letter so there's no escaping or missing where to find the link. They use a hashtag "#Spectre" to help them look like they're up to date with current trends and to help the single go viral. 

This tweet that the Sun has retweeted is a political story unlike celebrity culture and entertainment. The picture used of Nigel Farage doesn't make him look like a credible character, as its a close up shot of him looking a bit stupid and it seem like he's not being very serious about his job which will evoke negative perceptions of him from the reader. They are not using a very flattering photo of Farage so it looks like they are mocking him.  As he has resigned from UKIP leader he isn't very relevant in politics as much anymore. The fact that he's laughing in the photo looks like he thinks the crisis is a joke which may frustrate the reader. The tweet also has a link to click on if you want to read on and find out further information on the story. This tweet uses more subject specific words such as "migration" to evoke interests in more advanced readers that have interests in more political issues, so the newspaper is still catering its tweets towards both casual readers and political.They also include the name of the Suns's political page "@SunPolictics" which helps promote their newspaper as it shows they have a page specifically devoted to the issues surrounding politics.

 This tweet is about travel and The New York Times retweet includes a link to story where it reveals further information about the story in more detail, so the reader is more likely to click on it if they are interested if it has a direct link to the story. Also the image includes a famous face Janis Joplin, it's using celebrities on social media as a way to promote their story as it  engages the reader as they may recognize her or like her therefore as they have their attention through interest they are more likely to carry on and read more. Moreover the image is a close up shot and the main feature takes up the majority of the photo so they can't miss it. Similarly the image is in black and white therefore it stands out and looks different in the newspaper as the other photos are usually in colour. The tweet also uses a hashtag #tbt to start them trending their photo and to measure the photos popularity and internet traffic it to see how many people are talking about their photos. This tweet is different because it is using social media to promote their New York Times photography brand photos and attach its username so the reader can click on it to view other photos like it that may interest them. It has also been proven that viewers are 50% more likely to be engaged with your tweet if it includes an image with it.  

 

This tweet from The New York Times is about technology and uses an info graphic image to engage with the reader asa way of sharing the information in an intriguing way. By using a visual example of what they mean it it supports their story and gives it credibility so the reader is more likely to trust what the newspaper are saying. This tweet is fairly long and the majority of the language used is factual based which makes the reader want to find out more facts like these and read further into the article. At the end of the tweet they have included a link to the main article where they can find out more information, and by stating that they have tested something in the tweet, and not give away the results or to much information, it encourages the reader to click on the link next to it to find out the final results. 

This is a political tweet and it uses a colon to separate the name "President Obama" from the main statement in the tweet. By doing this it helps the name stand out from the rest and draws in attention from the reader as it is a well known name. By using a image of President Obama it is relevant to the story and as he is a well loved by most and a famous face most readers will be interested in what he has to say, therefore encourages them to read on. The image they have used is showing him looking very serious which supports the severity of the story. Obama doesn't have eye contact with the camera he is looking away which implies he is ashamed with the system and sports the idea of him wanting it to change. They are using social media to help promote their newspaper by using a hashtag to help it go viral and globalize the issue, also traffic how many people are viewing their image. By including a website link to further details of the story it gives the reader a direct link to click on and view the full story in more detail and find out what exactly he has to say.  

This environmental tweet is from the Guardian which is a broadsheet paper. This tweet stood out for me in the Guardian as they don't usually tweet with pictures or videos they normally focus on factual based tweets just stating the important bits of information usually about politics and problems facing our world today. But for me this tweet was different and stood out from the rest because it was a video which is more engaging and interesting to watch as it stands out against all the slightly dull and boring facts and figures that are the rest of the tweets. You cant just scroll past without watching as they use bright eye catching colours throughout the video! In the video they use big, bold fonts for written so you can't miss what they are trying to say. They use a cartoon style video which helps broaden the audience they are aiming their video to. As the video is campaigning against climate change they are making sure their video is appealing to the younger generation as well as the old because they will be the ones who will have the biggest impact on the future and if you target your appeal to them they will the ones who exert change in the future so they are the most important audience for this tweet. They don't go into much detail in the tweet itself and lets the video capture the readers attention. Moreover one they have watched the video and if they have found it interesting i n the tweet they have included a link which the viewer can click on and find out more about the campaign. They are using social media to help not only promote their newspaper but promote their campaign by using the hashtag "#keepitintheground" to  help global the campaign therefore create an awareness and by it going viral increases the chances of the change they are hoping for.  

This political tweet from the Guardian uses social media to promote their newspaper by displaying there username at the top so they are promoting their brand and encouraging viewers to follow them for more stories like these. Also if they comment they can tag the Guardian in the comment so they can see how viewers are responding to what they have tweeted and track the reaction.  The images are intriguing and look like they have interesting stories behind them encouraging g the reader to continue and read the full article. Also using two hashtags "#TakeBackMCR" and "#EndAusterityNow" it helps set a trend and encourage these photos to go viral so everyone can see it worldwide, also encourages them to join them and think the same. They use formal and subject specific political language such as "Anti-austerity" to appeal to readers with a political interest. By saying to the readers that it is "your photos and stories" it is more direct therefore more likely to interest the reader if they know that it is everyday people that they can relate to taking the photos and sharing their opinions and that more of the truth and other interesting information may be shown. Moreover as it is talking about ordinary people sharing their stories maybe they may wan to know how they can get involved and it shows images on less of a set up professional setting. Furthermore they have attached a link at the bottom which enables readers to look further into the story by viewing all the photos taken as mentioned in the tweet. By stating that the pictures taken are by members of the public help promote their newspaper as it looks like they take into account and value their readers opinions, therefore people more likely to buy their newspapers and follow and share their tweets on twitter. 

This is another tweet from the Guardian. After browsing and carrying out some research about the Guardians tweets I have started to notice a pattern as to the kind of tweets they post. I have noticed the majority are politically based and not many of them are supported with hashtags or images.The example directly above is a perfect example of the type of tweets the Guardian posts on a daily basis. They are fairly plain and simple, but still get the message about what they are trying to deliver across but in a more concise way. Maybe by adding a picture they see it as irrelevant and it takes the severity out of the situation. The ask a rhetorical question to begin with which is more likely to evoke a response from the reader as they are asking for their opinion therefore they are more inclined to comment or re-tweet and help it go viral. They end their question by saying whose right it is to decided and they attach a link to the full article where more interesting perceptions unfold and they can see other peoples views on what they believe should happen.