Unit 56 - Newspaper&Twitter

This tweet from the Sun is to do with entertainment and announcing the start of the new series of Strictly Come Dancing. As they used a hashtag in the tweet it starts a trend, so it goes viral therefore a wider range of people are aware it is starting, this really helps promote the program as more people are likely to watch it if they know its started and people are exited about it; especially if they watch it year on year! The tweet uses a colourful, high definition image of one of the constants on the show so it looks more eye catching and interesting. In addition they use the most attractive girl in the photo to draw in more watchers. The Sun articles are more fun, informal and uses a causal tone of address, where as papers like the Guardian and Times use a more sophisticated and factual tone by writing in more factual format. The Sun also use very casual language to engage a more laid back audience.

This tweet from the Sun is to do with music and  has Sam Smiths twitter account included in the tweet so it gives the readers a direct link to his twitter page where they could find out more information about him which helps promote him more as an artist and his music. The first word in the tweet is "Listen" which immediately grabs the readers attention as it is demanding and they will want to know what has to be said. Moreover the picture of Sam Smith is captured in a James Bond style photo where he is in a smart suit and has a spy type spot light on him stood in the center. This immediately draws in the readers attention and links in with the James Bond theme of the song, so is relevant. Also the tweet gives the reader a direct link to the music video so they can instantly click on to view it so they are more likely to watch it there and then as its easily accessible. Also "HERE" is written in capital letter so there's no escaping or missing where to find the link. They use a hashtag "#Spectre" to help them look like they're up to date with current trends and to help the single go viral. 

This tweet that the Sun has retweeted is a political story unlike celebrity culture and entertainment. The picture used of Nigel Farage doesn't make him look like a credible character, as its a close up shot of him looking a bit stupid and it seem like he's not being very serious about his job which will evoke negative perceptions of him from the reader. They are not using a very flattering photo of Farage so it looks like they are mocking him.  As he has resigned from UKIP leader he isn't very relevant in politics as much anymore. The fact that he's laughing in the photo looks like he thinks the crisis is a joke which may frustrate the reader. The tweet also has a link to click on if you want to read on and find out further information on the story. This tweet uses more subject specific words such as "migration" to evoke interests in more advanced readers that have interests in more political issues, so the newspaper is still catering its tweets towards both casual readers and political.They also include the name of the Suns's political page "@SunPolictics" which helps promote their newspaper as it shows they have a page specifically devoted to the issues surrounding politics.

 This tweet is about travel and The New York Times retweet includes a link to story where it reveals further information about the story in more detail, so the reader is more likely to click on it if they are interested if it has a direct link to the story. Also the image includes a famous face Janis Joplin, it's using celebrities on social media as a way to promote their story as it  engages the reader as they may recognize her or like her therefore as they have their attention through interest they are more likely to carry on and read more. Moreover the image is a close up shot and the main feature takes up the majority of the photo so they can't miss it. Similarly the image is in black and white therefore it stands out and looks different in the newspaper as the other photos are usually in colour. The tweet also uses a hashtag #tbt to start them trending their photo and to measure the photos popularity and internet traffic it to see how many people are talking about their photos. This tweet is different because it is using social media to promote their New York Times photography brand photos and attach its username so the reader can click on it to view other photos like it that may interest them. It has also been proven that viewers are 50% more likely to be engaged with your tweet if it includes an image with it.  

 

This tweet from The New York Times is about technology and uses an info graphic image to engage with the reader asa way of sharing the information in an intriguing way. By using a visual example of what they mean it it supports their story and gives it credibility so the reader is more likely to trust what the newspaper are saying. This tweet is fairly long and the majority of the language used is factual based which makes the reader want to find out more facts like these and read further into the article. At the end of the tweet they have included a link to the main article where they can find out more information, and by stating that they have tested something in the tweet, and not give away the results or to much information, it encourages the reader to click on the link next to it to find out the final results. 

This is a political tweet and it uses a colon to separate the name "President Obama" from the main statement in the tweet. By doing this it helps the name stand out from the rest and draws in attention from the reader as it is a well known name. By using a image of President Obama it is relevant to the story and as he is a well loved by most and a famous face most readers will be interested in what he has to say, therefore encourages them to read on. The image they have used is showing him looking very serious which supports the severity of the story. Obama doesn't have eye contact with the camera he is looking away which implies he is ashamed with the system and sports the idea of him wanting it to change. They are using social media to help promote their newspaper by using a hashtag to help it go viral and globalize the issue, also traffic how many people are viewing their image. By including a website link to further details of the story it gives the reader a direct link to click on and view the full story in more detail and find out what exactly he has to say.  

This environmental tweet is from the Guardian which is a broadsheet paper. This tweet stood out for me in the Guardian as they don't usually tweet with pictures or videos they normally focus on factual based tweets just stating the important bits of information usually about politics and problems facing our world today. But for me this tweet was different and stood out from the rest because it was a video which is more engaging and interesting to watch as it stands out against all the slightly dull and boring facts and figures that are the rest of the tweets. You cant just scroll past without watching as they use bright eye catching colours throughout the video! In the video they use big, bold fonts for written so you can't miss what they are trying to say. They use a cartoon style video which helps broaden the audience they are aiming their video to. As the video is campaigning against climate change they are making sure their video is appealing to the younger generation as well as the old because they will be the ones who will have the biggest impact on the future and if you target your appeal to them they will the ones who exert change in the future so they are the most important audience for this tweet. They don't go into much detail in the tweet itself and lets the video capture the readers attention. Moreover one they have watched the video and if they have found it interesting i n the tweet they have included a link which the viewer can click on and find out more about the campaign. They are using social media to help not only promote their newspaper but promote their campaign by using the hashtag "#keepitintheground" to  help global the campaign therefore create an awareness and by it going viral increases the chances of the change they are hoping for.  

This political tweet from the Guardian uses social media to promote their newspaper by displaying there username at the top so they are promoting their brand and encouraging viewers to follow them for more stories like these. Also if they comment they can tag the Guardian in the comment so they can see how viewers are responding to what they have tweeted and track the reaction.  The images are intriguing and look like they have interesting stories behind them encouraging g the reader to continue and read the full article. Also using two hashtags "#TakeBackMCR" and "#EndAusterityNow" it helps set a trend and encourage these photos to go viral so everyone can see it worldwide, also encourages them to join them and think the same. They use formal and subject specific political language such as "Anti-austerity" to appeal to readers with a political interest. By saying to the readers that it is "your photos and stories" it is more direct therefore more likely to interest the reader if they know that it is everyday people that they can relate to taking the photos and sharing their opinions and that more of the truth and other interesting information may be shown. Moreover as it is talking about ordinary people sharing their stories maybe they may wan to know how they can get involved and it shows images on less of a set up professional setting. Furthermore they have attached a link at the bottom which enables readers to look further into the story by viewing all the photos taken as mentioned in the tweet. By stating that the pictures taken are by members of the public help promote their newspaper as it looks like they take into account and value their readers opinions, therefore people more likely to buy their newspapers and follow and share their tweets on twitter. 

This is another tweet from the Guardian. After browsing and carrying out some research about the Guardians tweets I have started to notice a pattern as to the kind of tweets they post. I have noticed the majority are politically based and not many of them are supported with hashtags or images.The example directly above is a perfect example of the type of tweets the Guardian posts on a daily basis. They are fairly plain and simple, but still get the message about what they are trying to deliver across but in a more concise way. Maybe by adding a picture they see it as irrelevant and it takes the severity out of the situation. The ask a rhetorical question to begin with which is more likely to evoke a response from the reader as they are asking for their opinion therefore they are more inclined to comment or re-tweet and help it go viral. They end their question by saying whose right it is to decided and they attach a link to the full article where more interesting perceptions unfold and they can see other peoples views on what they believe should happen.