The Guardian website
What articles does the website contain?
This is the Guardians main website page. As the Guardian is a broadsheet paper the website reflects the formal tone and rigid structure which is also displayed in their newspapers, giving the reader of the website the impression that their papers might be written in the sort of style too. Just like newspaper articles, the website mainly contains political/ economical articles for example "cuts to tax credits" and educational based articles "higher education scheme". Moreover the website puts a lot of its focus on world rated problems such as the Syrian refugee crisis which everyone is taking about. All these are very hard hitting stories that are relevant and taken very seriously by many and they consistently use factual language and don't stray away from the key points.
What is the layout of the website like?
On the whole I would say the website for the Guardian is easy to navigate by any range of audience as it has catered their stories to all of different interests. At the very top of the page they have a tool bar where different topics for articles are all separated into simple to read sections that takes the reader directly to the specific area they are looking for; such as world, politics, sport, fashion, travel etc. By doing this it is quick and easy for the reader and stops them from wasting their time searching through loads of stories of little interest to them. Therefore by doing this it encourages people to visit the Guardians website as they are likely to not get fed up and find exactly what they are looking for. The website also has a search bar at the top left side of the page so readers can type in what they are specifically searching for and is another direct way of speeding up the process.
Further down the website the stories are broken down into further sections such as headlines which filters out the top most important stories happening today which most readers will be interested in, then continuing to split them up into categories for example; around the world, sport, highlights, culture etc. The Guardians website has a lot more content which is very dense and compact than other tabloid newspapers such as the Sun, this may put some readers off, however they seem to get a lot more factual information across this way. Other extras the website includes is links to interviews to do with the stories which encourages the reader to buy the paper as it is exclusive to their brand only. On the website they also show a few adverts this helps promote the newspaper as people may like the products they see and associate the products when they see them with the newspaper.
What sort of fonts, colours, images and links are used? How does the website promote the brand and encourage readers to buy the paper?
The Guardian uses a variety of different fonts and sizes to help visually engage the reader and help separate the information up on the page enabling the reader to identify areas easier. For example the topic areas displayed on the tool bar are written in a much bolder, bigger font and size to the rest of the text so that it doesn't disguise itself in with the rest of the information. Also as the heading words are written in white it stands out against the contrasting blue tool bar background so there's no missing it,distinguishing it from the rest of the small black written as stories. Moreover different sections of text are filled in with bright block colours such as vibrant orange and purple, this really makes the text stand out helping the separation of text, and encourages the reader to look into the article as they look more interesting and eye catching. The blue colour theme makes the Guardian recognisable as a brand. Throughout the entire website they use links where you click on a headline and it takes you directly to the correct page where you can click on the article. This encourages the reader because they don't have to waste time trying to find the full article. In addition the website draws in the readers attention by their generous use of images relating to the articles so it makes the website seem more interesting and also gives credibility if they can see things happening for themselves. The website promotes the newspaper brand because they have the Guardians name displayed in bold bold letters at the top of the website so the reader immediately knows where they can buy the articles from. It also encourages people to buy the newspaper because it has an area where they can sign up and become a member, highlighting the fact that it is free to join.
What articles do the website contain?
As the Sun is a tabloid paper they tend to write in a more colloquial informal style, with a more chatty, gossipy tone to their articles. Most of the article they write about include the latest news on sport; "Wazza young at heart" which is an article about Wayne Rooney and they use a lot of puns to engage the reader. Also the Sun's articles are mainly based around show biz and celebrity culture for example "fears for sick Liam as 1D cancel gig" and "X Factor bosses rename all groups... and they're pretty dodgy choices". Most of the stories aren't hard hitting, breaking news headlines, they are chatty and entertaining to read unlike the Guardian which tackles more serious, world impacting ones. A lot of articles are random encounters that aren't necessarily relevant but have a serious side but at the same time are amusing and fun to read such as "12 year- old boy's life is saved... by being punched in the face".
On the whole I would say the website for the Guardian is easy to navigate by any range of audience as it has catered their stories to all of different interests. At the very top of the page they have a tool bar where different topics for articles are all separated into simple to read sections that takes the reader directly to the specific area they are looking for; such as world, politics, sport, fashion, travel etc. By doing this it is quick and easy for the reader and stops them from wasting their time searching through loads of stories of little interest to them. Therefore by doing this it encourages people to visit the Guardians website as they are likely to not get fed up and find exactly what they are looking for. The website also has a search bar at the top left side of the page so readers can type in what they are specifically searching for and is another direct way of speeding up the process.
Further down the website the stories are broken down into further sections such as headlines which filters out the top most important stories happening today which most readers will be interested in, then continuing to split them up into categories for example; around the world, sport, highlights, culture etc. The Guardians website has a lot more content which is very dense and compact than other tabloid newspapers such as the Sun, this may put some readers off, however they seem to get a lot more factual information across this way. Other extras the website includes is links to interviews to do with the stories which encourages the reader to buy the paper as it is exclusive to their brand only. On the website they also show a few adverts this helps promote the newspaper as people may like the products they see and associate the products when they see them with the newspaper.
What sort of fonts, colours, images and links are used? How does the website promote the brand and encourage readers to buy the paper?
The Guardian uses a variety of different fonts and sizes to help visually engage the reader and help separate the information up on the page enabling the reader to identify areas easier. For example the topic areas displayed on the tool bar are written in a much bolder, bigger font and size to the rest of the text so that it doesn't disguise itself in with the rest of the information. Also as the heading words are written in white it stands out against the contrasting blue tool bar background so there's no missing it,distinguishing it from the rest of the small black written as stories. Moreover different sections of text are filled in with bright block colours such as vibrant orange and purple, this really makes the text stand out helping the separation of text, and encourages the reader to look into the article as they look more interesting and eye catching. The blue colour theme makes the Guardian recognisable as a brand. Throughout the entire website they use links where you click on a headline and it takes you directly to the correct page where you can click on the article. This encourages the reader because they don't have to waste time trying to find the full article. In addition the website draws in the readers attention by their generous use of images relating to the articles so it makes the website seem more interesting and also gives credibility if they can see things happening for themselves. The website promotes the newspaper brand because they have the Guardians name displayed in bold bold letters at the top of the website so the reader immediately knows where they can buy the articles from. It also encourages people to buy the newspaper because it has an area where they can sign up and become a member, highlighting the fact that it is free to join.
The Sun Website
What articles do the website contain?
As the Sun is a tabloid paper they tend to write in a more colloquial informal style, with a more chatty, gossipy tone to their articles. Most of the article they write about include the latest news on sport; "Wazza young at heart" which is an article about Wayne Rooney and they use a lot of puns to engage the reader. Also the Sun's articles are mainly based around show biz and celebrity culture for example "fears for sick Liam as 1D cancel gig" and "X Factor bosses rename all groups... and they're pretty dodgy choices". Most of the stories aren't hard hitting, breaking news headlines, they are chatty and entertaining to read unlike the Guardian which tackles more serious, world impacting ones. A lot of articles are random encounters that aren't necessarily relevant but have a serious side but at the same time are amusing and fun to read such as "12 year- old boy's life is saved... by being punched in the face".
What is the layout of the website like?
The Sun website is laid out very differently to broadsheet papers such as the Guardian. I don't think they have a specific order, the articles are scattered randomly all over the website they don't seem to have a systemic layout of where they present different topics in relation to the articles. I found that it was very difficult to local certain topics and articles as it is badly organised and has no clear way of separating the stories up into sections. Due to this I feel that on the whole this may put some readers of visiting the website. The website is broken up with sections of videos which are displayed in sections as you travel down the page, which gives the reader a direct link to the full video/interview.
What sort of fonts, colours, images and links are used? How does the website promote the brand and encourage readers to buy the paper?
The headline is written in much larger font size and is bolder which stands out compared to the summary of the story which is written underneath in smaller grey writing. Each article is supported with an image directly above relating to the article. By doing this it intrigues the reader to click on it and view the full story, this is encouraging the reader to buy the newspaper because the images they use are fun and eye catching. The website encourages the reader to buy the newspaper because they use grabbing words such as "EXCLUSIVE" and write them in bold, capital letters in the colour red to stand out against the black text. By highlighting the fact the article is exclusive intrigues the reader because they think they can only find out about the story directly from that newspaper so their more likely to buy it. The website promotes the newspaper brand because they have the Sun's name in bold letters running across the top of the website so the reader immediately knows where they can buy the articles from. Moreover there's a link to the Sun's advertising section at the bottom of the page where it tells the reader facts and statics about how many readers buy the Sun everyday "5,178,00". By displaying the large number it encourages the reader to buy the paper as so many people already do so it must be worth reading! Furthermore they have a link for the readers to click on that want to share an advert in the paper and allows to them register it. This helps promote the brand as more people are likely to buy the paper if they know they are adverts in the paper that interest them such as motors etc, as they may want to buy it and by buying the Sun it gives them more of a variety of products to look at, increasing the papers sales. Also there is a section called "Who wants to be in the Sun?" This is where readers can send in their funny pictures or videos, this helps encourage people to buy the paper if they get the chance of seeing themselves or people they know in the newspaper and it is humorous so many people will want to see it. They have a button where you can like the Sun on Facebook which helps promote the brand as it goes more global and gives them more links to stories.
What sort of fonts, colours, images and links are used? How does the website promote the brand and encourage readers to buy the paper?
The headline is written in much larger font size and is bolder which stands out compared to the summary of the story which is written underneath in smaller grey writing. Each article is supported with an image directly above relating to the article. By doing this it intrigues the reader to click on it and view the full story, this is encouraging the reader to buy the newspaper because the images they use are fun and eye catching. The website encourages the reader to buy the newspaper because they use grabbing words such as "EXCLUSIVE" and write them in bold, capital letters in the colour red to stand out against the black text. By highlighting the fact the article is exclusive intrigues the reader because they think they can only find out about the story directly from that newspaper so their more likely to buy it. The website promotes the newspaper brand because they have the Sun's name in bold letters running across the top of the website so the reader immediately knows where they can buy the articles from. Moreover there's a link to the Sun's advertising section at the bottom of the page where it tells the reader facts and statics about how many readers buy the Sun everyday "5,178,00". By displaying the large number it encourages the reader to buy the paper as so many people already do so it must be worth reading! Furthermore they have a link for the readers to click on that want to share an advert in the paper and allows to them register it. This helps promote the brand as more people are likely to buy the paper if they know they are adverts in the paper that interest them such as motors etc, as they may want to buy it and by buying the Sun it gives them more of a variety of products to look at, increasing the papers sales. Also there is a section called "Who wants to be in the Sun?" This is where readers can send in their funny pictures or videos, this helps encourage people to buy the paper if they get the chance of seeing themselves or people they know in the newspaper and it is humorous so many people will want to see it. They have a button where you can like the Sun on Facebook which helps promote the brand as it goes more global and gives them more links to stories.
The New York Times Website
What articles does the website contain?
The New York Times is an international newspaper and the articles they contain are usually about issues surrounding things that are happening around the world for example "Somali Refugee Puts Focus on Australia's Migrant Rules" With regard to news values they are usually relevant, highly impacting and that can hold a lot of controversy between readers. They are serious and have a lot of political articles and ones that are about voting etc.
What is the layout of the website like?
The language and layout of this website is very formal, sophisticated and professional looking. It is well organised as there is are sections and a search bar at the top of the page allowing users to browse easily and locate exactly what topic and story they are looking for. This saves time and is more convenient and easy to navigate for the readers so they are more likely to use this website. On the website there are a large variety of topics to look under such as politics, food, business, arts, technology so the paper is catered towards a large audience with variety so it is expanding there sales as it is targeted towards everyone. The way the website is organised is in a newspaper style where they are arranged into columns.
What sort of fonts, colours and images are used? How does the website promote the newspaper brand and encourage readers to buy the newspaper?
The headlines of each story is written in a much larger bolder font to stand out to the reader and get their initial attention, then a summary of the article is written in smaller lighter writing underneath. Also other stories under the same topic are bullet pointed as headlines in the section which allows readers to click on it without looking at to much information at once which may put them off. In addition they have a video section half way down the page with links which may furtherly engage the reader. As they have opinion sections and ways for readers to comment on the articles it helps connect the newspaper brand and the general public so they know what they actually think and help build a relationship so people are more likely to buy the paper if they know their views are being taken into account. The website promotes the newspaper brand because they display the newspaper name directly a the top of the page in fancy writing so the reader immediately knows which newspaper they are reading so if they like what they read they may buy a hard copy. Moreover at the top of the page there is a link to subscribe to a digital sale of the newspaper which expands the availability and access to their paper which is open to a wider target audience as some people may prefer a digital copy but still helps increase their sales. Also the advertise "one year 60% off. Unlimited access." By using a percentage to show how much they get off and the fact that it's "unlimited access" they are more likely to subscribe because they link the are saving themselves money and getting a good deal so more people will buy the paper against other brands. It is advertised in bold white writing so it stands out on the blue background, also it takes up the majority of the top part of the website so there's no missing it and is repeated all the way down the page. Furthermore there is a link today's paper which encourages reader the go and
buy the paper if they are interested in the stories that day which also promotes the brand.
What sort of fonts, colours and images are used? How does the website promote the newspaper brand and encourage readers to buy the newspaper?
The headlines of each story is written in a much larger bolder font to stand out to the reader and get their initial attention, then a summary of the article is written in smaller lighter writing underneath. Also other stories under the same topic are bullet pointed as headlines in the section which allows readers to click on it without looking at to much information at once which may put them off. In addition they have a video section half way down the page with links which may furtherly engage the reader. As they have opinion sections and ways for readers to comment on the articles it helps connect the newspaper brand and the general public so they know what they actually think and help build a relationship so people are more likely to buy the paper if they know their views are being taken into account. The website promotes the newspaper brand because they display the newspaper name directly a the top of the page in fancy writing so the reader immediately knows which newspaper they are reading so if they like what they read they may buy a hard copy. Moreover at the top of the page there is a link to subscribe to a digital sale of the newspaper which expands the availability and access to their paper which is open to a wider target audience as some people may prefer a digital copy but still helps increase their sales. Also the advertise "one year 60% off. Unlimited access." By using a percentage to show how much they get off and the fact that it's "unlimited access" they are more likely to subscribe because they link the are saving themselves money and getting a good deal so more people will buy the paper against other brands. It is advertised in bold white writing so it stands out on the blue background, also it takes up the majority of the top part of the website so there's no missing it and is repeated all the way down the page. Furthermore there is a link today's paper which encourages reader the go and
buy the paper if they are interested in the stories that day which also promotes the brand.
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